Moving Forward…
It’s that time again! The year is fast approaching its end and as we slowly wind down to holidays full of coziness and good company, we at StudioXR always gratefully take the moment to look back on our year. So 2024 Was a year full of forward motion, but how could it be otherwise as part of Innovam, which has embraced the slogan “Moves you forward” in every aspect?
The Playing Field of the Big Boys
As a young team that has only been around for two years and has more than doubled in the number of colleagues, it is wonderful to see not only the size of the team members, but also the size of our delivered products. From (small) internal projects, this year full of courage (and supported by insane talent of course!) we have finally entered the playing field of “the big boys” and some wonderful products have stood out from there.
Wall of Fame
For example, we collaborated with the ANWB on a new support package that allows Wegenwacht colleagues to retrain in EV safety. We also collaborated with the Municipality of Groningen to virtualize the city. We developed a Formula 1 game for the Meta Quest 3, an app for the Eterna from TU/E ecomotive, and we rolled up our sleeves for several car brands that we are unfortunately not yet allowed to name.
Not bad for a young team, right? But those who look to the past must also plan ahead into the future. There is no doubt we want to make 2025 an even more successful year….
Forward!
We have divided our vision for 2025 into 2 main topics:
- Research & Development
- Accessibility
The reason we consider R&D so important speaks for itself, of course. Especially within the XR world, “Whoever does not do research one day is 10 years behind tomorrow.” Developments are moving incredibly fast and with the advent of AI support, huge strides are being made in the development of new technologies. So within StudioXR, we have actively assigned part of the team to research the applicability and employability of those developments within our curriculum. Who knows what wonderful projects will come out of this next year?
Accessible XR
From this perspective, it should come as no surprise that we will also make an extra effort to ensure the accessibility of XR media. Technology is fascinating, of course, and innovation is naturally high on everyone’s mind, but sometimes it is important to prioritize the applicability of a product. We want to commit to customization and evolve into a role where we can also properly advise clients on choices, platforms and applications. One way in which we are going to work on this is, for example, by better mapping out roles and experts within the team and by keeping our clients even better informed of the developments behind their assignment.
Teamwork Makes the Dreamwork
Would you also like to see your project in our portfolio next year? Do you have an idea you would like to explore with us? We are ready for you, also in 2025.
Are you curious about our studio retrospective and future plans? Then be sure to follow us and don’t miss next week’s blog.
