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2024: From “Green Bathtub” to Professional Studio

Door Sandra De Waard
Innovation | StudioXR
12-12-2024

Big steps…

How quickly the year goes by! Just a year ago, we dove in as team StudioXR into the green space and decided we would create Studio Events into existence. From this team we managed to take our productions to the next level, and in collaboration with our 3D artists from the XR department, we were suddenly able to create spectacular virtual studios launched. But of course these are very big steps to mention just like that. So today we look back on the evolution of Studio Events as well as looking ahead to what is in store for 2025…

Ambition leads to growth

You don’t put together a successful studio production overnight. We found that out when we noticed that our ambition had grown far beyond our resources. That’s why we decided early this year to invest and, together with our facility partners from Innovam to give our studios a thorough overhaul. The result? A beautiful green studio, a flexible studio that can host talk shows and breakout rooms, a cozy living room where creativity can unfold, a makeup room in preparation for camera work, and a serious direction room from which the heart of every production beats. Pooh, that’s a long haul and jeez, what a lot of work it was. But the results are worth it. We are extremely proud of how our rooms look now!

Fantastic Projects

The new “face” of the studios was just the start of a successful year. We brought wonderful projects to life. For example, every week we host Innovam’s “Weekly”; a broadcast in which members of the management share news from behind the scenes (no pun intended). We also collaborate with the Tweewieler Academy on instructional videos and VCTs. A lot of filming also took place for some major car brands that we are unfortunately not yet allowed to mention by name.

Impression

But our work didn’t just shine in the spotlight of true “start-to-finish” productions. In fact, we gave incredible demos and incredibly fun, interactive tours this year. Everyone who attended the Day of the Entrepreneur attended, knows what we’re talking about. Here’s a little impression.

Forward!

We have divided our vision for 2025 into 2 main topics:

  • Research & Development
  • Effectiveness

With all the growth and development of 2024, it is of course not surprising that we want to continue that line in 2025. The coming year is therefore once again dedicated to Research & Development so that we can fill an even stronger market position in the world of creative productions. For example, we want to further investigate how we can standardize productions more towards “plug & play” solutions, so that we, but also you as a customer, can work even more effectively.

We are also going to put more effort into our interactive demos so that we can continue to inspire the business community, as much as the mobility industry. So come and meet us! Together we will look at which way of presenting suits your message. We look forward to welcoming you to our studios in the new year.

Teamwork Makes the Dreamwork

Would you also like to see your project in our portfolio next year? Do you have an idea you would like to explore with us? We are ready for you, also in 2025.

Are you curious about our retrospective and future plans on our team? Then be sure to follow us and don’t miss next week’s blog.

Would you like to experience it too?

StudioXR cordially invites you to come experience the possibilities over a cup of coffee or tea.

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